Sunday, April 15, 2012

Screen vs Print Document Design


Before technology revolve around the society nowadays, print media used to be the main hard media to convey messages, news and updates spread around the world. It didn’t take too long for technology to play such a big role nowadays with screen media such as blogs, online newspapers and websites that provides the same content as print media today. One of the biggest differences would be the credibility of an article comparing screen and print media today as screen media can be accessed by anyone on the internet and credibility of information or a finding can then decrease as it is hard to find the correct source of editor (Nielsen, 1997). There are a few significant differences between the degree of screen and print media.


Kress and van Leeuwen (1998) did stress on the layout of the importance of a front page and his theory involves several elements that are combined to create an impactful front page layout. Saliency which is part of his theory states that when an element is placed on different part of the page it carries a different value of importance that helps sustains the reader’s attention. Linking it to Neilsen’s theory, print document design places more emphasis on visualization because it intends to capture the attention and maintain the reader’s interest to continue reading. The image beside shows an example of saliency being applied on the front page of a magazine.







Morkes and Neilsen  (1997) states that internet consumers who reads from the web usually scan through appealing and important content on a page on a website and information are often ripped off the first line of every paragraph. Martinec and van Leeuwen (2008) did mention that how the information value is more important when it comes to designing a website. Layouts are divided into Given & New, Real & Ideal to ensure that readers maintain their attention on the page due to the position of individual element on the front page. Such as where an Image should be on top to tackle the human mind that helps resembles the perception of their experience towards the image then given the facts at the bottom. The image beside shows an example of how a layout of a web design would defer from a news print.






Sources :

Neilsen, J 1999, Print vs Web design, viewed 8 April 2012, <http://www.useit.com/alertbox/990124.html>.

Martinec & van Leeuwen 2008, ‘Simple non-linear models’ in The language of new media design.

Morkes, J & Neilsen, J 1997, Concise, SCANNABLE, and Objective: How to Write for the Web, viewed 12 April 2012, <http://www.useit.com/papers/webwriting/writing.html>.

Kress, G. & van Leeuwen, T. 1998. “Front pages: The critical analysis of newspaper layout”, in COMM 1033. (UNISA electronic library)


New forms of Media Publishing


In the graph below, the summary of the social media ecosystem is illustrated and Cavazza (2012) mentioned that for the past 7 years, users took over control of the web and shifted to a click-based engagement model to a fan-based engagement model which means clicks are no longer the main thing for advisers. Naughton (2006) also mentioned that the old media (tv, newspapers, radios) acts as a push medium where we accept the information that is provided and the new media (wikis, blogs, online news ) which acts as a pull medium where we choose to use the source of information.


Twitter is a micro-blogging service and a social networking site that allows users to share updates anywhere they go with internet (Mashable, 2012). Twitter allows users to share links and images as desired and also search for the trending topics with a simple click to ensure people receive updates instantly.


Walsh (2006) mentioned that every form of media have their significant way of conveying a message to the readers. In this case Twitter which uses the communication tool to approach it’s users is an implication of the shift from old to new media that consumers choose to follow due to being passive and uncreative because of convenience. Walsh also stated that internet sites allows users to choose from a variety of navigation icons and is complex with logos and hyperlinks. Consumer of twitter now benefits from obtaining more information with a wider range of topic compared to the traditional old media such as the printed media.


Sources :
Cavazza, F 2012, ‘An overview of the social media ecosystem’, Forbes, retrieved on 3rd April, from http://www.forbes.com/sites/fredcavazza/2012/03/12/an-overview-of-the-social-media-ecosystem/
Mashable 2012, ‘Twitter’, Mashable, retrieved on 3rd April, from http://mashable.com/category/twitter/
Naughton, J 2006, 'Blogging and the emerging media ecosystem', Reuters Institute, viewed on 4th April 2012, http://reutersintitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf

A Blogging Community

According to Owyang 2007, online community can be simply understood as a group of people who connects with each other using the web tools and the internet by exchanging similar goals or interests. Blog communities usually consist of two layers of elements where the first layer, readers and users aggregates the content after finding a homepage such as new posts from various individual blogs and so on. On the second layer, readers will find individual blogs of all the users which help them reflect on their individual concept or ideas. The community homepage also serves as a platform to ease communication among members (Kinkeldei 2007).
Nancy White who is a well known e-facilitation and e-community specialist based in Seattle, USA, worked out on a theory and mentioned that there are three types of blogging community that includes the One Blog Centric Community, the Topic Centric  Community and the Boundaried Community.


One Blog Centric Community



One Blog Centric Community is owned by an individual owner or organization but it encourages group interaction between the blogger and the commentors as well as among the commentors themselves (White, 2006).


Topic Centric Community



Topic Centric Community is formed by a network consisting of readers and bloggers who are linked closely by the similar topic and the boundaries of the network is between the members and the subject (White, 2006).


Boundaried Community



Boundaried Community is whereby a group of people who are interested will be asked to ‘join’ and register with the community and is offered a chance to kick-start a blog or a forum which helps to connect people more closely within the community by encouraging active involvement and communication between everyone (White, 2006)



One of the examples of Boundaried Community would be the Photomalaysia.com where it unites people with the interest in photography or camera gear together.



 It is a forum based community where everyone is welcomed to join and exchange their ideas, opinions and discussion in the forum that are related to camera and photography. People will have the opportunity to learn from the experienced ones and also expose themselves with different stuffs out there across the nation.





Sources :

Kinkeldei, B 2007, ‘Forging Connections and Promoting Growth Through Blog Communities’ Whitepaper Blog Communities, retrieved on 2nd April 2012, from http://www.21publish.com/pub/21publish/blogging-whitepaper.pdf

Owyang, J 2007, ‘Defining the term: “Online Community”’, Web Strategy, retrieved on 2nd April 2012, from http://www.web-strategist.com/blog/2007/12/28/defining-the-term-community/
White, N 2006, Blogs and Community-launching a new paradigm for online community?, The Knowledge Tree, viewed 10 April 2012, <http://kt.flexiblelearning.net.au/tkt2006/edition-11-editorial/blogs-and-community-%E2%80%93-launching-a-new-paradigm-for-online-community>.

Saturday, April 14, 2012

Classifications of Blogs

The term taxonomy can be expressed as the technique or science of classification (Dictionary.com 2012). Blog-taxonomy would then mean the technique of classifying blogs based on their categories and helps to ensure the genre or the content of the blog is consistent. It also helps readers to find the most related information in convenience based on different topic, interest and understanding. Blog-taxonomy is the study of how to the classification or organization of your blog can increase the site’s traffic and repeat visitors significantly by targeting the two types of readers that are available on the internet which are the ‘humans’ and the ‘search engines’ (brainshrub 2006).


Margaret Simmons
John Saddington
Pamphleteering
Best of blog posts
Giveaways
Off Colour, Off Topic
Digest
Video, Audio Interviews
Community Powered
Big Resource Post
Popular Mechanic
Question & Answers
Contests & Competition
One Time Announcement
Gatewatcher
Incredible Headliner
Charity, Awareness Post
Humor
Diary
Dogmatic Perspective
Guest Post
Testimonials
Advertisement
Practical Advice
News Flash Boiler Plate
Research, Presentations, Infographics
News
List Post
Screen cast
Compare Contrast
Exhibition
Review Post
Video Blog Post
Long Form, Editorial, Journalism

How to Blog Posts
Images




Pamphleteering
Groups of individual arguing a point or expressing a strong point of view
Digest
Guides and summaries to information you can access elsewhere
Popular Mechanic
How things works
Gatewatcher
Gatekeeper looks into media frequently, updating information on how it works
Diary
Personal lives
Advertisement
Promoting products through blogging
News
Updating people with  current news  or information
Exhibition
Formed by  craftspeople, artists, writers to share and showcase their work of art

 Margaret Simmons's Classification 


Best of blog posts
Content includes top posts in a category or a particular time limit
Video, Audio Interviews
Interviews with celebrities or a public figures that is interesting
Question & Answers
Providing information for questions and answers for the public
Incredible Headliner
Blog posts that grabs the attention of their readers with their headline
Dogmatic Perspective
Posts with a firm stand from the writer about issues
Practical Advice
Giving advice  in a particular field of your specialty
List Post
Posts that are listed out in point forms using bullets and ordered list
Review Post
Reviewing products or items of a particular genre based on interest
How to Blog Posts
Share information on ‘how-to’ do or work on something particular or in general
Giveaways
Blogs that offers gives-away
Community Powered
Blogs that communicate with the readers and decisions can be affected by the community’s opinions.
Contests & Competition
A Blog post that contains contest-related blog posts and it does not necessarily offer a prize.
Charity, Awareness Post
Post by request of others with topics that might not interest the blogger
Guest Post
Posts by different authors that are posted by well known bloggers or websites
News Flash Boiler Plate
Boilerplate news and hotplate items that updates news instantly
Screen cast
A mix of how-to and videos to share information
Video Blog Post
Blogs that heavily rely on videos to express
Images
Blogs that heavily rely on images to express
Off Colour, Off Topic
Content that is sometimes outside of the typical content focus
Big Resource Post
Links or information of resources to a finding / research
One Time Announcement
Events or an occasion or something that happened that is shared to the public
Humor
Jokes or contents that is humorous
Testimonials
Blogs covering products and reviews
Research, Presentations, Infographics
Blogs that provides good research and presentation-related blog posts with some credible sources
Compare Contrast
Comparing between products or an issue
Long Form, Editorial, Journalism
Editorial and journalism-related blog post in a long form, up to 1500-3000 words

John Saddington's Classification

As shown above we can see the comparison between the blog taxonomy or also known as blog classification by Simmons and John Saddington. Both authors have different approach towards the classification of blogs and form the table above, we could see that John’s technique of organizing the categories are more diverse and more detailed where the differences of each can be seen easily. Therefore, John Saddington’s technique of classification would be more helpful and more convenient especially when it comes to precision of categories.



Sources :
Brainshrub 2006, ‘Blog taxonomy in a nutshell. Theimportance of tags and categories’, Democratic Underground.com, retrieved on 1st April 2012, from http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=364x1657266
Dictionary.com 2012, ‘taxonomy’, Dictionary.com, retrieved on 1st April 2012, from http://dictionary.reference.com/browse/taxonomy
Saddington, J 2011, ’25 blog posts that people love to click and read’, Tentblogger, retrieved on 1st April 2012, from http://tentblogger.com/blog-post-types/