In the graph below, the summary of the social media ecosystem is illustrated and Cavazza (2012) mentioned that for the past 7 years, users took over control of the web and shifted to a click-based engagement model to a fan-based engagement model which means clicks are no longer the main thing for advisers. Naughton (2006) also mentioned that the old media (tv, newspapers, radios) acts as a push medium where we accept the information that is provided and the new media (wikis, blogs, online news ) which acts as a pull medium where we choose to use the source of information.
Twitter is a micro-blogging service and a social networking site that allows users to share updates anywhere they go with internet (Mashable, 2012). Twitter allows users to share links and images as desired and also search for the trending topics with a simple click to ensure people receive updates instantly. 
Walsh (2006) mentioned that every form of media have their significant way of conveying a message to the readers. In this case Twitter which uses the communication tool to approach it’s users is an implication of the shift from old to new media that consumers choose to follow due to being passive and uncreative because of convenience. Walsh also stated that internet sites allows users to choose from a variety of navigation icons and is complex with logos and hyperlinks. Consumer of twitter now benefits from obtaining more information with a wider range of topic compared to the traditional old media such as the printed media.
Cavazza, F 2012, ‘An overview of the social media ecosystem’, Forbes, retrieved on 3rd April, from http://www.forbes.com/sites/fredcavazza/2012/03/12/an-overview-of-the-social-media-ecosystem/
Mashable 2012, ‘Twitter’, Mashable, retrieved on 3rd April, from http://mashable.com/category/twitter/
Naughton, J 2006, 'Blogging and the emerging media ecosystem', Reuters Institute, viewed on 4th April 2012, http://reutersintitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf
No comments:
Post a Comment